Ni is a master project in Trends and Identity at the University of the Arts in Zurich.
As a clothing brand, Ni understands the ethnic artisan as a creative textile designer with his own culture and style. We are fascinated by the expression of cultural identity, its protection and re-invention as resistance to a globalized world through textiles and clothing in rural areas. Thus our focus is to create means to encourage creatives in rural areas, free of tourism.
With a minimalistic and unisex cut in the clothing pieces, the textile designs take the main role in this line.Thus acting as a catalog of authentic contemporary ethnic textile design. Nor does it direct attention to cultural diversity and identity.
Because of the protection measures due to COVID-19 we were forced to include 3D technology in the design and consider limitations such as geographical distances, material waste and high production costs in our business model. So we used 3D pre-production, on-demand production and re-use of existing material.